Why I bought moetalaat.com instead of a domain for every app

For the past couple of years I bought a fresh domain for every app I shipped. fatetarot.app, the others, the half-launched ones. The math finally caught up with me: that money should go into ads for the one app that hits, not into a graveyard of registrations.

So I bought moetalaat.com and pointed it at a single landing for me, plus a section per app. Each app gets its own page, its own privacy and terms, and a shared support inbox at support@moetalaat.com. When an app earns its keep, it graduates to its own domain.

This blog is the place I’ll write that journey down.